DEFINITION
HARD SELL: Advertising and sales practices denoted by aggressive or forceful
language. A hard sell is designed to get a consumer to purchase a good
or service in the short-term, rather than evaluate his or her options
and potentially decide to wait on the purchase. It is considered a
high-pressure technique.
SOFT SELL:
In advertising, a soft sell
is an advertisement or campaign that uses a more subtle, casual, or
friendly sales message. This approach works in opposition to a hard sell.
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